Saint Peter's

Brand Development

With the team, we worked to establish a blue-collar identity to rival historic blue-bloods. We refined the soul of a historic peacock mark and simplified a color palette to exude a blue-collar attitude that became the foundation for a modern sports identity.
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Forging a modern athletics identity through a flexible system of primary and secondary marks, we streamlined the visual language to allow for individual sports to be relevant and unique yet globally cohesive.
What we did
Identity Design
Brand Rollout Strategy
Uniform Design & Strategy
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