Brand Development

Known for their variety of fun experiences on-ship. We've partnered on over 50 brand initiatives creating a variety of experiences that are uniquely Carnival for each of their on-ship restaurants and attractions.
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From Guy Fieri's on-ship restaurants to their Red Frog brewery (yes, also on-ship), all the way down to their water slides, we defined a visual roadmap and created all supporting brand elements. All strategy and design is consistent with the overall Carnival brand, yet still allows for each experience to showcase its own personality. Our partnership created a guest experience that embodies the spirit of adventure and fun, the center of the Carnival Cruise Line brand.
What we did
Identity Design
Menu Design
Signage Design
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